Public launch targeted for late November 2026
LumeFlux
An AI video product with credits, refunds for failed runs and export flows.
About Niels
Product builder & creative technologist
I design and build digital products, from a sharp idea and brand story to a working web app or public launch.
01 — The practice
Not just talking about ideas. Making them useful.
I prefer to work close to the problem: understand what matters quickly, choose a clear direction, then make it tangible myself. That brings product thinking, design, technology and communication together rather than treating them as separate tracks.
My work moves between independent products, creative formats and client work. I am direct about the stage: some things are live, others are being tested or prepared. I am also learning to choose focus and finish the work: fewer things at once, better next steps. That mix keeps my work practical and curious.
02 — What guides the work
A preference for evidence over promises.
- 01
Make it concrete
An idea gets stronger as soon as someone can see it, use it, or respond to it.
- 02
Build for the whole experience
The interface, brand, content and execution should feel like one story to the user.
- 03
Learn in public, without a performance
I share progress and reflection without making claims the work cannot support yet.
03 — Work as proof
A few places where that approach becomes visible.
04 — Where I contribute
Product from concept to working system
I turn a question into a clear scope, user flow and useful first version.
Built independent web products and internal tooling, including LumeFlux and Samuel.AI-assisted media and workflows
I explore how AI can make video, content and recurring work more useful, with attention to the real moment of use.
LumeFlux brings AI video, credits, failure handling and exports into one workflow; I also work on content and automation workflows.Digital experiences for clients
I build focused dashboards and web apps for operational work, with a practical focus on what needs to work.
Experience with an anonymised portfolio dashboard and two distinct booking platforms for clients.05 — Outside work
Building and learning
I keep learning close to the work: make, review, and choose a better next version.
Rhythm away from the screen
The gym is a fixed part of my week. I am also learning Spanish and play guitar and piano.
180 days
Since 24 September 2026, I have documented the process behind my goals and the discipline they require in an ongoing daily series.
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